June 16, 2012

Hey we just met and this is crazy but viral PR sure ain’t lazy

Filed under: Uncategorized — Rhiannon Lassiter @ 8:58 am

Carly Rae Jepsen just reached number 1 on the charts with Call me Maybe. The song’s success is the result of a viral internet meme.

Over the last few weeks the song lyrics have appeared on business cards, advice animal macros (intersecting with other memes along the way), lip-dubbed by Obama (not really by Obama), sung by Colin Powell (yes, really by Powell), and the video was covered by a Corgi.

That’s apart from Justin Bieber, Katy Perry and other celebs who have contributed to the viral plague of maybe faster than a zombie apocalypse.

The spread has been so impressive that I wonder if a PR company is toasting each other with champagne today. Either that or Carly Rae Jepsen owes the internet a beer.

1 Comment »

  1. Carly Rae Jepsen won’t be returning any more calls from the Boy Scouts.Last summer’s breakout singing star has canceled her scheduled appearance at this July’s Boy Scouts of America Jamboree, citing the organization’s controversial ban on gay members. ”

    Remember to read our very own web page

    Comment by Katrice Wallett — March 12, 2013 @ 9:11 am

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